>>  Why Do You Need Search Engine Optimisation?

Here are some excellent reasons:

• Major search engines attract more distinct visitors than almost any other Web site. Yahoo! alone boasts 65 million registered users!
   

• 85% of all Internet user sessions involve someone browsing at a search engine*. Your search engine ranking determines a major slice of your site traffic.
   

• Research has shown that users hardly ever go beyond the top 30 search engine rankings for a single search. It is estimated that the top 30 results receive over 90% of search traffic*.
   

• Consumers use search engines to locate and buy goods or to research many decisions (such as choosing a vacation destination, medical treatment or election vote)*.
   

• 68% of people using search engines use 2 or more words in their search strings*.
   

• People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It's the perfect web site promotion!
   

• A recent U.S. study has found that the World Wide Web contains more than 2.1 billion documents and is growing at the rate of seven million pages per day (source: http://www.cyveillance.com). How do you expect people to find your site?

Search engines should be your very first method of web site promotion. But there's no way to crack search engines. Achieving a high ranking takes a combination of positioning techniques, patience and quality site content.

You need to be very conscious of your search engine positioning. If you're not listed within the first 20 or 30 search engine rankings, you lose traffic, no matter how many engines you submitted your site to. The secret is to use search engine positioning techniques that will rank you higher than your competitors.

Remember cracks for search engines don't exist. The best way to achieve high rankings is to follow the search engine rules. Keep your content useful, improve your link popularity and always monitor your search engine positioning to aim for a higher rank than your competitors.