Pay Per Click Search Engine
These days, most search engines and directories have a Pay For
Performance (PFP) or Pay Per Click (PPC) element to them. These paid
services are a way of promoting your site by paying for the extra
exposure, rather than relying solely on your site's search engine
ranking as determined by the search engine compatibility of your site
The extra exposure can include having your site listed above the normal
search listings under "sponsored matches" or "featured listings", or via
specially designed text ads that display when your target keywords or
phrases are searched on. For companies that don't have search engine
compatible sites, or that don't have the time or budget to implement a
traditional search engine optimisation campaign to obtain high rankings,
PPC and PPC options can be a good solution to increasing site traffic,
quickly. These options are also an excellent choice when used in
combination with a search engine optimisation campaign to achieve
maximum exposure and larger traffic volumes.
Below is an outline of the most popular Pay For Performance models:
BidRank Pay Per Click PPC Bid Management Software
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Google AdWords Pay Per Click (Highly Recommended)
With Google AdWords' cost-per-click (CPC) pricing, you pay only when a
customer clicks on your ad, regardless of how many times it's shown.
Google adjusts your bids automatically to keep you ahead of your
competition at the lowest possible price. Web Rank staff are Qualified Google Advertising Professionals and have the associated certification issued by Google, so you can rest assured we know how to get the most from your campaigns.
Google AdWords gives web site owners the ability to promote their site
when particular keyword or key phrase searches are conducted at Google.
Your ads appear on the right side of results pages in a green “call out”
box under the heading “Sponsored Links”. Your AdWords text ads appear on
search result pages for the keywords you buy, and can be targeted by
language and country. So, to reach collectors of tin toys you might buy
the keywords "toy collector," "tin toys," etc.
The pricing of Adwords is based on the amount you are prepared to bid
for your keyword or phrase and the overall cost is determined by the
number of click-thru’s your ad achieves (regardless of the number of
impressions served). Google positions your ad based on how many users
click on it over time. Google will automatically disable any keywords
with less than 0.5% click-thru rates. Web Rank would take your list of
preferred search terms and create a range of text ads to promote your
site with. Over time, only the most successful ads would be retained
(those with the highest click-thru rate).
Click Here for Our Google AdWords Pay
Per Click Pricing
Here at Web Rank, we have used Google AdWords for our own web sites and client
sites with very good results. Because your ad is shown every time there is a
matching search, but you only pay when someone clicks your ad, you
achieve a lot of “free” impressions. By being constantly associated with
certain search terms, this type of campaign can cost-effectively
contribute to your site’s branding power. In our opinion, it is well
worth giving Google AdWords a try.