Search Engine Compatibility and the Top 100 New Zealand Company Web Sites

>> Search Engine Compatibility and the Top 100 New Zealand Companies

Web Rank have released a new report revealing that 100 percent of New Zealand’s Top 100 Public Companies have web sites that sabotage their ability to be found by search engine users.

Search Engine Compatibility and the Top 100 New Zealand Company Web Sites details how every single one of the web sites belonging to New Zealand’s Top 100 Public Companies contains design elements that in some way negatively impact their search engine compatibility. As a result, many of New Zealand’s leading companies are not found listed in the search results of the most popular U.S. and New Zealand search engines.

A similar report, Search Engine Compatibility and the Top 100 Australian Public Company Web Sites, was released last year and found that 99 percent of Australia's Top 100 public companies had web sites that were incompatible with search engines.

Key report findings:

100 percent of the Top 100 New Zealand Companies have web sites that sabotage their ability to be found in search engines.

13 percent of New Zealand's Top 100 Companies are using techniques that could get them penalised on search engines for "spamming".

25 percent of the Top 100 New Zealand Companies could not be found for their chosen search terms in either U.S. or New Zealand search engines.

The majority (59 percent) of New Zealand's Top 100 Companies use little or no body text on their home page.

42 percent of the web sites belonging to New Zealand's Top 100 Companies are inaccessible to the visually impaired.

34 percent of the Top 100 New Zealand Companies are not listed in popular New Zealand search engines.

The Report explains in detail the elements that make up a search engine compatible web site and provides advice on how to ensure your site is optimised for indexing by search engine robots.

Click Here to read our Media Release about the Report.

Kalena, Thanks for your very interesting report on the "top" 100 New Zealand public companies.

Denver Fletcher
Kiwi Enterprises Ltd

Search Engine Compatibility and the Top 100 New Zealand Company Web Sites comes in two versions for purchase:

1. Summary Version	USD $75 (approx. NZD 120)*

2. Full Version	USD $99 (approx. NZD 150)*

Contact us to purchase either version of the Report. As soon as your payment is processed, you will be emailed a password protected link from where you can download the report in PDF format. (You'll need Adobe's Free Acrobat Reader to view the PDF file).

If you prefer to pay in Australian or New Zealand dollars, please contact us and we will invoice you in local currency (plus GST if applicable) and you can pay by cheque or direct deposit.

Special Offer! Buy our Top 100 New Zealand Report and receive our companion report Search Engine Compatibility and the Top 100 Australian Public Company Web Sites free of charge!

The Summary Version consists of the following contents:

Introduction
1. Summary of Findings
2. The Top 100 New Zealand Public Companies for 2002
3. Methodology Used
4. Web Site Elements Studied
5. Search Engine Compatibility Statistics
6. Search Engine Ranking Statistics
7. Conclusions
8. About the Authors
Appendix 1. Sources
Appendix 2. List of Search Engines Used
Appendix 3. Sample Search Engine Ranking Report

The Full Version consists of the Summary Version and the following additional appendices:

Appendix 4. Top 100 Compatibility Chart [Detailed spreadsheet displaying search engine compatibility results for each of the Top 100 companies]

Appendix 5. Sample Search Engine Compatibility Report [Detailed search engine compatibility analysis for the web site of one of the Top 100 companies]

Appendix 6. Top 100 Search Engine Ranking Reports [Detailed search engine ranking reports for each of the Top 100 companies]

New Zealand's Top 100 Companies studied in the report include:

#	New Zealand's Top 100 Companies for 2002
1	Fonterra Co-Operative Group
2	Telecom Corporation of New Zealand*
3	Air New Zealand
4	Carter Holt Harvey
5	Foodland (NZ) Holdings*
6	Fletcher Building
7	Foodstuffs (Auckland)
8	Shell New Zealand Holding Company*
9	The Warehouse Group
10	Woolworths (New Zealand)*
11	Mobil Oil New Zealand*
12	BP New Zealand Holdings*
13	Foodstuffs (Wellington) Co-operative
14	Foodstuffs (South Island)
15	Richmond
16	AGL NZ*
17	Alliance Group
18	AFFCO Holdings
19	PPCS
20	Meridian Energy
21	Caltex New Zealand*
22	Contact Energy
23	Genesis Power
24	Methanex New Zealand*
25	Comalco New Zealand*
26	New Zealand Post
27	Fisher & Paykel Appliances Hldgs
28	British American Tobacco Holdings New Zealand*
29	Independent Newspapers
30	ZESPRI Group
31	ANZCO Foods*#
32	Natural Gas Corporation Holdings
33	Vodafone New Zealand*
34	Fulton Hogan
35	Wrightson
36	Tranz Rail Holdings
37	Fletcher Challenge Forests
38	Richina Pacific*
39	ENZA
40	Heinz Wattie's*
41	TrustPower
42	Independent News & Media NZ*
43	Mighty River Power
44	Sealord Group
45	Toyota New Zealand*
46	Zuellig Pharma*
47	Transpower New Zealand
48	Ford Motor Company of New Zealand*
49	Sky City Entertainment Group
50	Amcor Packaging (New Zealand)*
51	Television New Zealand
52	Ravensdown Fertiliser Co-operative
53	Ballance Agri-Nutrients Co-Operative
54	Holden New Zealand*
55	United Networks*
56	Boise Cascade Office Products (NZ)*
57	Owens Group
58	Pacific Retail Group
59	Nuplex Industries
60	Mainfreight
61	Pyne Gould Corporation*
62	Orica NZ
63	The Colonial Motor Company#
64	Sanford
65	Tech Pacific (NZ)*
66	EDS (New Zealand)*
67	Christchurch City Holdings
68	Viking Pacific Holdings*^
69	SKY Network Television
70	Hellaby Holdings
71	Unilever New Zealand*
72	Steel & Tube Holdings*
73	Nestle New Zealand*
74	Montana Group (NZ)*
75	Pacific Dunlop Holdings (NZ)*
76	Compaq Computer New Zealand*
77	DB Group*
78	Coca-Cola Amatil (NZ)*
79	Spotless Services (NZ)*
80	MMC Holdings New Zealand*
81	Mitre 10 (NZ)
82	Farmlands Trading Society
83	Wahn Investments*^
84	Hewlett-Packard (NZ)*
85	Restaurant Brands New Zealand
86	Pan Pacific Forest Industries*^
87	Pyne Gould Guinness
88	Briscoe Group
89	Vector
90	Axis Society
91	Juken Nissho*
92	Griffins Foods*
93	TelstraClear*
94	Fisher & Paykel Healthcare Corporation
95	Michael Hill International
96	Ebos Group
97	CDL Hotels New Zealand
98	Turners & Growers
99	Auckland International Airport
100	Whitcoulls Group*

* More than 50% overseas controlled
^ A web site for this company could not be found
# The web site for this company could not be accessed during the entire research process.