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>>  Search Engine Compatibility and the Top 100 New Zealand Companies

Click here for a list of New Zealand's Top 100 Public Companies

Web Rank have released a new report revealing that 100 percent of New Zealandís Top 100 Public Companies have web sites that sabotage their ability to be found by search engine users.

Search Engine Compatibility and the Top 100 New Zealand Company Web Sites details how every single one of the web sites belonging to New Zealandís Top 100 Public Companies contains design elements that in some way negatively impact their search engine compatibility. As a result, many of New Zealandís leading companies are not found listed in the search results of the most popular U.S. and New Zealand search engines.

A similar report, Search Engine Compatibility and the Top 100 Australian Public Company Web Sites, was released last year and found that 99 percent of Australia's Top 100 public companies had web sites that were incompatible with search engines.


Key report findings:

  • 100 percent of the Top 100 New Zealand Companies have web sites that sabotage their ability to be found in search engines.
  • 13 percent of New Zealand's Top 100 Companies are using techniques that could get them penalised on search engines for "spamming".
  • 25 percent of the Top 100 New Zealand Companies could not be found for their chosen search terms in either U.S. or New Zealand search engines.
  • The majority (59 percent) of New Zealand's Top 100 Companies use little or no body text on their home page.
  • 42 percent of the web sites belonging to New Zealand's Top 100 Companies are inaccessible to the visually impaired.
  • 34 percent of the Top 100 New Zealand Companies are not listed in popular New Zealand search engines.

The Report explains in detail the elements that make up a search engine compatible web site and provides advice on how to ensure your site is optimised for indexing by search engine robots. 

Click Here to read our Media Release about the Report.


Kalena, Thanks for your very interesting report on the "top" 100 New Zealand public companies.

Denver Fletcher
Kiwi Enterprises Ltd


Search Engine Compatibility and the Top 100 New Zealand Company Web Sites comes in two versions for purchase:

1. Summary 
    Version

USD $75 (approx. NZD 120)*

2. Full Version 

USD $99 (approx. NZD 150)*

Contact us to purchase either version of the Report. As soon as your payment is processed, you will be emailed a password protected link from where you can download the report in PDF format. (You'll need Adobe's Free Acrobat Reader to view the PDF file).

If you prefer to pay in Australian or New Zealand dollars, please contact us and we will invoice you in local currency (plus GST if applicable) and you can pay by cheque or direct deposit. 
 

Special Offer! Buy our Top 100 New Zealand Report and receive our companion report Search Engine Compatibility and the Top 100 Australian Public Company Web Sites free of charge!


The Summary Version consists of the following contents:

Introduction 
1. Summary of Findings
2. The Top 100 New Zealand Public Companies for 2002 
3. Methodology Used
4. Web Site Elements Studied
5. Search Engine Compatibility Statistics 
6. Search Engine Ranking Statistics
7. Conclusions 
8. About the Authors
Appendix 1. Sources 
Appendix 2. List of Search Engines Used
Appendix 3. Sample Search Engine Ranking Report

The Full Version consists of the Summary Version and the following additional appendices:

Appendix 4. Top 100 Compatibility Chart [Detailed spreadsheet displaying search engine compatibility results for each of the Top 100 companies]

Appendix 5. Sample Search Engine Compatibility Report [Detailed search engine compatibility analysis for the web site of one of the Top 100 companies]

Appendix 6. Top 100 Search Engine Ranking Reports [Detailed search engine ranking reports for each of the Top 100 companies]


New Zealand's Top 100 Companies studied in the report include:

#

New Zealand's Top 100 Companies for 2002

1

Fonterra Co-Operative Group

2

Telecom Corporation of New Zealand*

3

Air New Zealand

4

Carter Holt Harvey

5

Foodland (NZ) Holdings*

6

Fletcher Building

7

Foodstuffs (Auckland)

8

Shell New Zealand Holding Company*

9

The Warehouse Group

10

Woolworths (New Zealand)*

11

Mobil Oil New Zealand*

12

BP New Zealand Holdings*

13

Foodstuffs (Wellington) Co-operative

14

Foodstuffs (South Island)

15

Richmond

16

AGL NZ*

17

Alliance Group

18

AFFCO Holdings

19

PPCS

20

Meridian Energy

21

Caltex New Zealand*

22

Contact Energy

23

Genesis Power

24

Methanex New Zealand*

25

Comalco New Zealand*

26

New Zealand Post

27

Fisher & Paykel Appliances Hldgs

28

British American Tobacco Holdings New Zealand*

29

Independent Newspapers

30

ZESPRI Group

31

ANZCO Foods*#

32

Natural Gas Corporation Holdings

33

Vodafone New Zealand*

34

Fulton Hogan

35

Wrightson

36

Tranz Rail Holdings

37

Fletcher Challenge Forests

38

Richina Pacific*

39

ENZA

40

Heinz Wattie's*

41

TrustPower

42

Independent News & Media NZ*

43

Mighty River Power

44

Sealord Group

45

Toyota New Zealand*

46

Zuellig Pharma*

47

Transpower New Zealand

48

Ford Motor Company of New Zealand*

49

Sky City Entertainment Group

50

Amcor Packaging (New Zealand)*

51

Television New Zealand

52

Ravensdown Fertiliser Co-operative

53

Ballance Agri-Nutrients Co-Operative

54

Holden New Zealand*

55

United Networks*

56

Boise Cascade Office Products (NZ)*

57

Owens Group

58

Pacific Retail Group

59

Nuplex Industries

60

Mainfreight

61

Pyne Gould Corporation*

62

Orica NZ

63

The Colonial Motor Company#

64

Sanford

65

Tech Pacific (NZ)*

66

EDS (New Zealand)*

67

Christchurch City Holdings

68

Viking Pacific Holdings*^

69

SKY Network Television

70

Hellaby Holdings

71

Unilever New Zealand*

72

Steel & Tube Holdings*

73

Nestle New Zealand*

74

Montana Group (NZ)*

75

Pacific Dunlop Holdings (NZ)*

76

Compaq Computer New Zealand*

77

DB Group*

78

Coca-Cola Amatil (NZ)*

79

Spotless Services (NZ)*

80

MMC Holdings New Zealand*

81

Mitre 10 (NZ)

82

Farmlands Trading Society

83

Wahn Investments*^

84

Hewlett-Packard (NZ)*

85

Restaurant Brands New Zealand

86

Pan Pacific Forest Industries*^

87

Pyne Gould Guinness

88

Briscoe Group

89

Vector

90

Axis Society

91

Juken Nissho*

92

Griffins Foods*

93

TelstraClear*

94

Fisher & Paykel Healthcare Corporation

95

Michael Hill International

96

Ebos Group

97

CDL Hotels New Zealand

98

Turners & Growers

99

Auckland International Airport

100

Whitcoulls Group*

* More than 50% overseas controlled
^ A web site for this company could not be found
# The web site for this company could not be accessed during the entire research process.


 
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