>> Search Engine Compatibility and the Top 100 Australian Companies

Click here for a list of Australia's Top 100 Public Companies

Web Rank have released a new report revealing that 99 percent of Australia’s Top 100 Public Companies have web sites that sabotage their ability to be found by search engine users.

Search Engine Compatibility and the Top 100 Australian Public Company Web Sites, details how nearly every one of the web sites belonging to Australia’s Top 100 Public Companies contain design elements that in some way negatively impact their search engine compatibility. As a result, many of Australia’s leading companies are not found listed in the search results of the most popular U.S. and Australian search engines.

"...the report contains some incredible information on how to optimize Web sites for high rankings. Not just Australian Web sites -- all sites... you're going to get a ton of great SEO info out of this report. You'll find that by reading what the top companies are doing wrong on their sites, you'll get quite a lesson in how to do it right. If you're looking for a good guide on creating Title tags, Meta tags, Alt tags, keyword-rich copy and more, you may very well want to check out this report."

Jill Whalen
Author, High Rankings Advisor

Key report findings:

99 percent of the Top 100 Australian Public Companies have web sites that sabotage their ability to be found in search engines.
4 percent of the Top 100 are not listed in any of the most popular U.S. or Australian search engines.
50 percent of the web sites are inaccessible to the visually impaired.
3 percent of Top 100 companies are using techniques that could get them penalised by the search engines if discovered.
90 percent of the Top 100 fail to utilise their site Title Tags effectively.
38 percent of the Top 100 cannot be found for their chosen search terms.
31 percent of sites are not listed in popular Australian search engines.
65 percent of the Top 100 do not use target keywords on their home pages.

The Report explains in detail the elements that make up a search engine compatible web site and provides advice on how to ensure your site is optimised for indexing by search engine robots.

Click Here to read our Media Release about the Report.

Leading New Zealand based search engine marketing firm Web Rank, recently conducted a study into the top 100 companies
in Australia. In just the same way as I discovered the facts about the top UK based companies and Fredrick Marckini discovered similar with companies in the US, corporate Australia needs to pull its "SEO socks up".

Mike Grehan
Editor, E-Marketing News
Author, Search Engine Marketing: The essential best practice guide

Search Engine Compatibility and the Top 100 Australian Public Company Web Sites comes in two versions for purchase:

1. Summary Version	USD $75 (approx. AUD 110)*

2. Full Version	USD $99 (approx. AUD 140)*

Contact us if you'd like to purchase either version of the Report and we will send you a payment link. As soon as your payment is processed, you will be emailed a password protected link from where you can download the report in PDF format. (You'll need Adobe's Free Acrobat Reader to view the PDF file).

If you prefer to pay in Australian or New Zealand dollars, please Contact us and we will invoice you in local currency (plus GST if applicable) and you can pay by cheque or direct deposit.

"Top Australian companies have top problems that could make them
inaccessible to search engines, finds optimization firm Web Rank..."

Danny Sullivan
Author, Search Engine Watch

The Summary Version consists of the following contents:

Introduction
1. Summary of Findings
2. The Top 100 Australian Public Companies for 2002
3. Methodology Used
4. Web Site Elements Studied
5. Search Engine Compatibility Statistics
6. Search Engine Ranking Statistics
7. Conclusions
8. About the Authors
Appendix 1. Sources
Appendix 2. List of Search Engines Used
Appendix 3. Sample Search Engine Ranking Report

The Full Version consists of the Summary Version and the following additional appendices:

Appendix 4. Top 100 Compatibility Chart [Detailed spreadsheet displaying search engine compatibility results for each of the Top 100 companies]

Appendix 5. Sample Search Engine Compatibility Report [Detailed search engine compatibility analysis for the web site of one of the Top 100 companies]

Appendix 6. Top 100 Search Engine Ranking Reports [Detailed search engine ranking reports for each of the Top 100 companies]

"Most Australian business web sites are unfriendly to search engines, according to a report that has been made available on the Internet. A survey by search optimisation company Web Rank shows, the report says, that the top 100 Australian public companies (web sites) contain design elements that have a negative impact on search engine compatibility."
Wendy Levy
Journalist, Canberra Times

Australia's Top 100 Companies studied in the report include:

Australia's Top 100 Companies for 2002
1	BHP Billiton
2	Telstra
3	Commonwealth Bank
4	Westpac
5	ANZ Banking Group
6	National Australia Bank
7	Woodside Petroleum
8	Foster's Group
9	Woolworths
10	Rio Tinto
11	AMP
12	CSR
13	Telecom New Zealand*
14	Axa Asia Pacific
15	Westfield Trust
16	Coles Myer
17	Southcorp
18	Santos
19	St George Bank
20	General Property Trust
21	Wesfarmers
22	Publishing & Broadcasting
23	Suncorp Metway
24	Qantas
25	Amcor
26	Macquarie Bank
27	Coal & Allied
28	TABCorp
29	WMC
30	Lend Lease
31	Stockland Trust
32	Westfield America Trust
33	Macquarie Infrastructure Group
34	Challenger International
35	Goodman Fielder
36	Mayne Group
37	Transurban
38	Boral
39	Mirvac Group
40	Westfield Holdings
41	BankWest
42	Coca-Cola Amatil
43	AGL
44	Contact Energy*
45	Harvey Norman
46	Burns Philp
47	Leighton Holdings
48	PaperlinX
49	Lion Nathan
50	Deutsche Office Trust
51	CSL
52	Gandel Retail Trust
53	Origin Energy
54	Futuris Corporation
55	Aristocrat Leisure
56	Seven Network
57	Colonial First State Property Trust Group
58	BT Office Trust
59	Insurance Australia Group
60	Warehouse Group*
61	Australand Holdings
62	Foodland
63	AMP Diversified Property Trust
64	Normandy NFM
65	Village Roadshow
66	Investa Property Trust
67	Centro Properties
68	Australian Foundation Investment Co
69	Lihir Gold^
70	BRL Hardy
71	Deutsche Diversified Trust
72	Macquarie Goodman Industrial Trust
73	Orogen Minerals^
74	Perpetual Trustees Australia
75	Toll Holdings
76	AMP Office Trust
77	ING Office
78	ING Industrial Fund
79	Incitec
80	AMP Shopping Centre Trust
81	Macquarie Office Trust
82	TAB
83	Jupiters
84	John Fairfax Holdings
85	Sons of Gwalia
86	Patrick Corporation
87	Soul Pattinson
88	Fletcher Building*
89	AlintaGas
90	Tower*
91	Argo Investments
92	Brazin
93	Brambles
94	Billabong
95	Auckland Airport*
96	PMP
97	Australian Stock Exchange
98	Australian Agricultural Company
99	Rural Press
100	West Australian Newspapers
List of Top 100 Australian Public Companies for 2002

* New Zealand company
^ Papua New Guinea company
# This web site could not be accessed during the entire research process.

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