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SEO Campaign Performance
Measurement and ROI Analysis
Once optimisation services have taken place, in tandem with an
optimisation campaign or following the launch of a new site, we like our
clients to receive a more detailed indication of their site’s
overall performance in terms of ROI, particularly if there are launch
expenses to be justified or monetary targets to be met. We've found that
site performance can be measured quite effectively via a combination of
site statistical interpretation and search engine ranking reports.
This requirement has prompted us to come up with a comprehensive SEO
Campaign Performance Report as part of our Ongoing Ranking Reporting and
Maintenance services. These reports are in PDF format and
include the
provision of
ClickTracks site visitor metrics and
ROI analysis
of the effectiveness of the
SEO campaign via measurement of site traffic and search engine referrals. The
analytics can also be tailored to allow you to track Pay Per Click
campaigns, navigation pathways and resulting
sales/conversions per month. Provision of these reports requires access
to your site's raw log files and your ability to read PDF documents.
See below for two
screen shots from our sample SEO Campaign Performance report (click on
the images for a closer look):
Click here to download a sample SEO
Campaign Performance Report in PDF format. (You'll need
Adobe's Free Acrobat Reader to view this PDF file). Please note
that detailed site recommendations are not included in our sample
report, due to commercial-in-confidence restrictions.
SEO Campaign Performance Reports are delivered monthly
together with search engine ranking reports via a password protected
folder on our Web Rank site, with email prompts when new data is added
each month.
Our clients find these reports particularly useful for
justifying/curbing Internet expenditure, making content changes and
planning for future site expansion. Pricing is part of our standard
optimisation packages and a quotation is available upon request,
following the preparation of a
Search Engine Compatibility Review. (Request a quotation
here).
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