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Ahipara VIP Adventures

Ahipara is an adventure tourism service, based in New Zealand, specialising in tailored travel and New Zealand vacation packages customised around the interests of their clients. They have taken their name from the town of "Ahipara", one of the landing points in New Zealand for Maori many years ago and meaning "Divine Fire". Ahipara's itineraries include everything from day tours, windsurfing trips, adventure travel, exotic corporate trips including team building activities, right through to luxury travel packages for persons wanting a VIP travel experience.

Having been impressed by the ranking results Web Rank had already achieved for their site Hunt Global, directors of Ahipara asked us to provide a search engine marketing solution to ensure their adventure travel site would rank well for related searches in their target markets worldwide.

With the implementation of Ahipara's search engine optimisation campaign, Web Rank has achieved scores of top ten positions for the site across the world's most important search engines and directories. Below are just a few examples* :

Sample Search Engine Ranking:

* Please note that these rankings were current as of last month, some variations may have occurred since then due to regular search engine algorithm adjustments.

Remember that these ranking results were achieved while competing with millions of other web sites targeting the same search terms. So what is the most obvious benefit of achieving higher search engine rankings? Traffic! Below is an actual example of the growth in site traffic Ahipara experienced as a result of their search engine optimisation campaign:
 

As you can see, within three months of the SEO campaign being implemented in late October 2002, site traffic increased by over 72 percent from 1,321 visitors to 2,275 visitors in the month of January 2003. Search engine referrals now account for a large amount of total site traffic, a factor our client attributes to the impact of Web Rank’s search engine optimisation services. What's even better is that all this extra traffic is highly targeted, having found the site by conducting a search for keywords and phrases directly related to their products and services.

Additional Information

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